外贸英语口语学习:询盘实用英语口语,高效沟通拿下订单
【外贸英语口语学习】 在有客户询盘的时候,很多外贸从业者中常常面临诸多交方面的困扰。面对不同类型的询盘,不知如何准确分类并给出恰当回复;在分析客户需求时,难以用英语精准询问关键信息;在产品介绍、价格谈判、售后跟进等环节,也常常因表达不专业或不流畅而错失商机。这些问题不仅影响了业务效率,还可能给客户留下不专业的印象,损害企业形象。
为了帮助广大外贸人解决这些难题,提升在外贸平台上的英语沟通能力,本文围绕询盘分类、需求分析、产品介绍、价格谈判、售后跟进这五大核心模块,结合外贸平台实际沟通场景,精心撰写了一系列外贸英语口语。这些口语兼顾专业性与实用性,上下文流畅自然,方便外贸人直接套用。
一、询盘分类
(一)泛询盘
1. Thank you for your inquiry on our platform. Could you please specify which product you’re interested in? We have a wide range of models for you to choose from.(感谢您在我们平台发来询盘。能否请您明确一下对哪款产品感兴趣?我们有多种型号可供选择。)
2. I notice your inquiry is about our products in general. To provide you with accurate information, could you tell us your target product or application scenario?(我注意到您的询盘是关于我们产品的整体咨询。为了给您提供精准信息,能否告知您的目标产品或应用场景?)
3. This is a general inquiry, right? Let me send you our full product catalog first, and you can tell me which one catches your eye.(这是一封泛询盘对吗?我先给您发送完整的产品目录,您可以告诉我哪款更吸引您。)
(二)精准询盘
1. Thank you for your detailed inquiry about our Model X. I’ll reply to your questions about specifications, price and delivery time one by one.(感谢您对我们X型号产品的详细询盘。我将逐一回复您关于规格、价格及交货期的问题。)
2. We appreciate your specific requirements for the product. Based on what you’ve mentioned, I’ll prepare a targeted quotation for you soon.(感谢您提出的具体产品需求。根据您所述内容,我将尽快为您准备针对性报价。)
3. Your inquiry about the customization service of our product is noted. Our technical team is checking the feasibility, and I’ll get back to you within 24 hours.(您关于产品定制服务的询盘已收到。我们技术团队正在核实可行性,24小时内给您回复。)
二、需求分析
(一)挖掘基础需求
1. Could you tell us the quantity you intend to purchase? It will help us offer you a more favorable price.(能否告知您的采购数量?这将帮助我们为您提供更优惠的价格。)
2. May I know your target market? We can adjust the product’s packaging and specifications according to local market requirements.(方便告知您的目标市场吗?我们可根据当地市场要求调整产品包装及规格。)
3. Are you looking for standard products or customized ones? If customized, what specific requirements do you have for materials and dimensions?(您需要标准款产品还是定制款?若为定制款,对材质和尺寸有哪些具体要求?)
(二)确认深层需求
4. What’s your expected delivery time? We’ll check our production schedule to ensure we can meet your deadline.(您期望的交货期是多久?我们会核对生产排期,确保能满足您的时间要求。)
5. Do you have any requirements for certification? For example, CE, FDA or other local certifications needed for your market.(您对产品认证有要求吗?比如您所在市场需要的CE、FDA或其他当地认证。)
6. Is cost the top priority for you, or do you value quality and after-sales service more? It helps us recommend the most suitable solution.(您是否将成本放在首位,还是更看重质量和售后服务?这能帮助我们推荐最适配的方案。)
三、报价策略
(一)精准报价与说明
1. Based on your required quantity of 500 units and standard specifications, our quotation is $15 per unit, CIF New York. The price is valid for 7 days.(根据您500件的采购量及标准规格,我们的报价为每单位15美元,纽约到岸价。此价格7天内有效。)
2. As promised, here’s our quotation. It includes product cost, packaging, shipping and insurance, but excludes customs duties and taxes.(按约定给您发送报价。此价格包含产品成本、包装、运费及保险,不含关税和税费。)
3. Considering we’re cooperating for the first time, we offer you a 2% discount on the basis of the original price to build long-term cooperation.(考虑到我们是首次合作,在原价基础上给您2%的折扣,以期建立长期合作关系。)
(二)灵活调整报价
1. If your order quantity increases to 1000 units, we can lower the price to $14 per unit.(若您的订单量增加至1000件,我们可将价格降至每单位14美元。)
2. If you don’t need customized packaging, we can save the related cost and adjust the quotation accordingly.(若您无需定制包装,我们可节省相关成本,并据此调整报价。)
3. The current price is based on sea shipping. If you choose air shipping for faster delivery, the price will increase by $2 per unit.(当前价格基于海运。若您选择空运以加快交货速度,每单位价格将增加2美元。)
四、沟通谈判
(一)价格谈判
1. I understand your request for a lower price, but our quotation is already at the bottom line for this quantity. However, we can provide free after-sales service for 1 year as compensation.(我理解您希望降价的诉求,但针对这个数量,我们的报价已处于底线。不过,我们可提供1年免费售后服务作为补偿。)
2. Let’s find a win-win solution. If you confirm the order within 3 days, we can offer an additional 1% discount.(我们来找一个双赢的方案吧。若您3天内确认订单,我们可再追加1%的折扣。)
3. We can’t reduce the price further, but we can extend the price validity period to 10 days to give you more time for internal discussion.(价格方面我们无法再让步,但可将价格有效期延长至10天,给您更多内部讨论时间。)
(二)条款谈判
1. Regarding the payment term, we usually accept 30% deposit in advance and 70% against the copy of B/L. For long-term cooperation, we can discuss more flexible terms later.(关于付款方式,我们通常接受30%预付款,70%凭提单副本付款。长期合作后,我们可协商更灵活的条款。)
2. The delivery time is 25 working days after receiving the deposit. If you need it urgently, we can arrange overtime production, but there will be a 5% rush fee.(交货期为收到预付款后25个工作日。若您急需,我们可安排加班生产,但需收取5%的加急费。)
3. We can agree to your request for a quality inspection before shipment, and the inspection cost will be shared equally by both parties.(我们可以同意您出货前验货的要求,验货费用由双方平摊。)
五、样品寄送
(一)样品确认与安排
1. We’re willing to send you a sample for quality inspection. The sample is free, but you need to bear the shipping cost.(我们愿意为您寄送样品供质量检测。样品免费,但运费需由您承担。)
2. Could you provide your detailed shipping address and contact information? We’ll send the sample via DHL, and it will arrive in 3-5 working days.(能否提供您的详细收货地址和联系方式?我们将通过DHL寄送样品,3-5个工作日可送达。)
3. The sample is consistent with the mass production product. If you need customized samples, it will take 7 working days to make, and a sample fee of $50 is required, which will be deducted from the total order amount later.(样品与量产产品一致。若您需要定制样品,需7个工作日制作,收取50美元样品费,后续将从订单总金额中扣除。)
(二)样品寄送后跟进
1. The sample has been shipped, and the tracking number is 123456789. You can check the logistics status on the DHL official website.(样品已寄出,运单号为123456789,您可在DHL官网查询物流状态。)
2. I hope you receive the sample soon. Could you let us know your feedback on the quality and specifications after inspection?(希望您尽快收到样品。验货后能否告知我们对质量和规格的反馈?)
3. If you have any questions about the sample or need to adjust the product based on the sample, please feel free to contact us.(若您对样品有任何疑问,或需要根据样品调整产品,欢迎随时与与我们联系。)
希望本文整理的这些实用外贸口语能成为您外贸工作的得力助手,助力您在外贸领域取得更加辉煌的成就。如果您想更深入的外贸英语口语学习,欢迎来到说客英语,我们有专业的英语外教以及专业的外贸英语口语学习课程,助您快速提升英语口语能力!
